Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you're a hotel, Boutique, Pharmacy, Leisure Center, Car Dealership, Restaurant, or Take-Away, providing clients with eye-catching messages and information is vital.

Time to join your fellow SMEs who are tapping into the power of digital signage to attract attention, boost sales and avoid the costs associated with static, non-digital methods for presenting menus and promotions. Discover as many others have, the real benefits, savings and increased sales that exist within those pixels.

Impulse buying behavior

Where you have a market dependent on impulse ie Boutiques, Restaurants and Take-a-ways to name a few, you've got it made. Impulse buying disruptions the normal decision-making models in consumers' brains. The logical sequence of the consumers' actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers' to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills .

Raise your company's profile

Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they're eye-catching and that they can easily tempt passer-by's with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.

But now those screens are also saving money in creating a modernizing effect; At a lower cost than undertaking major leasehold improvements ie an "eye-catching" 40 "digital screen integrated into the design of your shop front, on display to anyone walking past." Digital Signage can introduce an elevated Level of energy and vitality to any shop front, adding a fresh look to your business promises. A more "high-end" appearance, this is easily achievable by any small business with a vision and desire to stand out from its competitors.

Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; The age of digital marketing is upon us.

Opportunity to profit from advertising time

These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; By selling advertising time on your digital display to other local businesses.

Revenue generation by advertising local non-conflicting businesses; A big brand like Budweiser may not get excited about advertising on your one – two screens inside your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.

Digital Signage can be an active element in anyone's marketing, unlike those never-changing listings within local directories and printed banners / signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.

In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measurable benefits to SMEs – proven business benefits.

Digital Signage = Smart Expenditure

The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has previously made expensive solutions a realistic proposition for SMEs – Increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.

The following excerpt from an article "Small businesses should make their technology pay" from SMEWeb.com (the online resource for SMEs in the UK) acknowledges this competitive advantage:

"Digital signage is another area which has seen leaps of progress over the past few years. And far from being a luxury, these screens can save thoughtful costs and so offer fast ROI – particularly for customer-facing businesses. Increase market share is to ensure your customers have the information they need about your company and products at the point of purchase.

Nowadays digital signage is far more than an elaborate poster; Used correctly it can provide real-time data; Stimulate demand by offering further information surrounding and complementary to products such as recipes or alternatives. Already they are being used extensively in restaurants and hotels – for example, to promote special dishes and update menus without the printing costs and allied transport overheads.

Small businesses need to be more responsive and quick off the mark than their larger counterparts – there's no better way to do this than using a digital sign which can be updated, either from a central location or locally, to reflect changing situations.

These are just two examples of the way that making smart investments in technology can make a real difference to the effectiveness of a business today. The challenge, particularly for SMEs, is to know what is available and how to implement them for the best return.

The key is to find a solutions provider that can give reliable advice and has a good relationship with a vendor so they can give you the inside track on the development of the product in future.

Hopefully we are through the tunnel of recession. However, it's worth coming up for air and taking a look at what there is to help smaller businesses. Far from being mere window dressing, the new electronics equipment just emerging onto the market can actually make a difference. "Time to open your eyes to the opportunities that digital signage has to offer.

Innovative Advertising Displays

You need a solution that addresses the fast growing need for digital signage displays in areas within the public eye, providing an effective form of advertising, information, communication or entertainment – you really need to be exploiting this, now.

Your best course of action would be to select one with a built-in media player and scheduling software; Allowing for simple plug and play methods for updating content, making them extremely user-friendly. Unlike many of your fellow SMEs, you will not be exploited into having to pay out for annual software licenses.

Using our Plug and Play displays, you do not need a computer or DVD support as the display has a memory card reader built-in. Simply insert an SD / CF Memory Card and power on. The screen automatically starts playing the images, video and music that are loaded onto the card.

You can easily set the position order and interval time (Breakfast, Lunch Hour Specials and Evening Dining) of each slide giving you complete control over every aspect of your digital signage – take a glimpse as to how easy our software is at Scheduling your playlists. The screen has a memory card locker to protect the memory card from public access. A wall mount also comes with the screen, so you can fix the screen on the wall without extra cost. Professional installation can be provided which also includes a walk-through of the product and its features.

Commercial grade displays are different from that of a TV purchased from your local electronic shop – these displays are more robust and rated to show content for more total hours, fit for purpose. All displays are designed for 24/7 use and have special LCD panels so that the color does not fade over time, as it would with other LCD panels found in TVs and PC monitors.

Their sleek, elegant tempered glass styling, ability to be in constant use (more energy-efficient) and wide viewing angle means that they offer many advantages over using home TVs for commercial display. As well as these benefits the Digital Advertising displays are also brighter than home TVs and have no buttons or controls on show. By placing a TV in a business environment, you typically lose or limit its warranty.

Additionally they can be easily networked or wirelessly connected to a PC for more frequent updates and even up to the minute RSS feeds.

Digital signage can be one of the most effective shopper marketing technologies in use in retail today; It can deliver the right message to the right place, at the right time, and in the right format; It has the power to impact sales, build brands and improve the customers' experience.

Cost of content and who controls it

There are companies that are claiming to be creators of Digital Signage, where the opposite being, there just jumping into the industry simply because it's hot. And with the analysts promising 33 percent or higher growth this year; This creates plenty of scope for others to follow.

One of their more noticeable mistakes, being content creation, an issue for these resellers, which in turn becomes an issue for their clients – these companies are simply not adept to creating interesting visual content – let alone the need and importance of refreshing content.

These companies often try to sell you expensive digital campaigns with their products – it should be noted that most of these content deals are just simple PowerPoint presentations that can be made by anyone with little experience. Alternately, most will provide you with contact numbers to very expensive Design Agencies that they have formed partnerships with – all this can be a real put-off for SMEs.

As an SME, you will want to cut costs when it comes to Digital Signage Content, so using in-house resources instead of giving the business to an outside supplier is one sure way of cutting costs. Most of us, have PowerPoint installed on our computers, and with powerful editing features such as adding videos, pictures and animations, you would be crazy not to use it for creating your own Digital Signage Content.

Integrating existing content such as logos, images, animations and video will be less time-consuming and inexpensive – this also ensures compliance with your existing image, listed by your company. Many SMEs may have internal / external marketing, printing and web design departments – these are great places to look for existing assets. Inevitable though, new content will obviously be required at some point in time.

Many providers and brands that may be part of your on-going promotions can also provide these assets. Existing logos and graphics can be retouched and animated, to provide a more dynamic and contemporary look. There is no reason why an SME can not produce and deliver a broadcast-quality experience to their clients, using in-house resources.

Small businesses in particular need to control the cost of content, to make their investment in a Digital Signage System, worthwhile. Therefore, when considering your Digital Signage Partner, it is best to choose a provider that will consider your size, budget and needs – one that specializes in designing low-cost media and content for SMEs.

A knowledgeable partner that has the time and desire to provide you with that one-to-one attention, dedicated to the highest level of customer satisfaction and service – walking you through every step of the specification and implementation process; Focusing on three things: improving sales, reducing costs and improving customer relations. A Digital Signage Partner with, a good proposal at good cost.

Users and Uses of Financial Information

In every financial accounting textbook, the authors explain in detail about "Users and Uses of Financial Accounting." Information such as cash flow statements, income statements, and balance sheets are important documents that are kept to ensure that the company is recording everything correctly. The users of this accounting information are divided into two categories, internal and external users.

The internal users of accounting information are the managers who organize, operate and plan daily business routine. They are directly affiliated with the company and use administrative accounting, which includes in-depth reports used to determine financial strengths and weaknesses. For example, internal users would include management, finance, marketing, and human resources. An example of a human resource manager would be that he or she has to ensure the rights of their employees by using wage information along with other data. Important questions arise with internal users. A question for a marketing manager would include, "What price for an Apple I Pad will maximize the company's net income?"

External users are groups of individuals that are outside organizations, and they use accounting to make financial decisions. An example of an external user would include a creditor, who uses accounting to evaluate the risks of granting credit. Taxing authorities, investors, and customers are also external users. External users would receive limited financial information from a company such as financial statements. These statements are the backbone of financial accounting and they give the external users enough information to inform them of the company's economic position. Assets, liabilities, revenues, and expenses are of great importance to users of accounting information. For business purposes, it is customary to arrange this information in the format of four different financial statements; Balance sheet, income statement, retained earnings statement, and statement of cash flows.

The purpose of the income statement is to report the success or failure of the company's operations for a period of time. The income statement lists the company's revenues followed by it expenses. A key point to recall when preparing an income statement is that amounts received from issuing stock are not revenues, and amounts paid out as dividends are not expenses. Therefore they are not reported on the income statement. Retained earnings statement shows the amounts and causes of changes in retained earnings during the period. The time period is equivalent to the time covered on the income statement. Financial statement users can evaluate dividend payment practices by monitoring the retained earnings statement. Some investors seek companies that have a history of paying high dividends, while others seek companies that reinvest earnings to increase the company's growth.

The balance sheet is based on this equation: Assets = Liabilities + Stockholders Equity. This equation is referred to as the basis accounting equation. The balance sheet reports the company's assets, liabilities and owners equity. It is a financial window to the company at a specific point in time. Claims are divided into two categories: claims of creditors, which are called liabilities and claims of owners, which are called stockholders equity. On the balance sheet it lists the company's financial position as of a specific date in this order: assets first, then liabilities and stockholder's equity. A note to self about stockholders equity is that it is composed of common stock and retained earnings. Finally there is the statement on cash flows. The purpose of the statement of cash flows is to provide financial information about the cash receipts and cash payments of a business for a specific period of time. Users are interested in the statement of cash flows because they want to get a better understanding of what is happening to a company's most important resource. The statements of cash flows answer these following questions: 1) Where did cash come from during the period? 2) How was the cash used during the period? 3) What was the change in the cash balance during the period? The statement of cash flows also organizes and reports the cash generated used in the following activities: financing, investing, and operating. All businesses are involved with these three types of activities.

Financing activities is described as taking money to make money. The two sources of outside funds for corporations are borrowing money and selling shares of stock in exchange for cash. Investing activities involve the purchase of the resources company's need in order to operate such as sale of long-term investments, property, plant, and equipment. Finally there is operating activities. Once a business has the assets it needs to get started it can begin its operations. Operating activities convert the items reported on the income statement to cash.

In conclusion, the users of financial statements are people who use financial documents for a large variety of business purposes and their ability to make decisions using these statements helps them to succeed in the business world. Students have a chance to succeed in business if they have the knowledge of professionals who use financial statement analysis techniques and tools used on a day-to-day basis.

Picking the Right AC Repair Service Provider

AC breakdown during the summer season is indeed a very unfortunate event. Ironically, the occurrence of the same during the summer months is very common as it tends to overwork amidst this time of the year. Without a doubt, the need for getting it repaired becomes inevitable for ensuring comfortable temperature within the interior surroundings.

There are many such service providers in the market, but it is necessary to do a reputation check before hiring one. After all, finding reliable people from the deluge of companies is a bit challenging.

Here are a few tips to find the skilled professionals in your area:

Word of mouth consideration – Though a traditional approach, but it is one of the best methods to consider for finding the qualified professionals in your area. Ask your friends, neighbors, and acquaintances whether they are aware of the professional in the market who can provide reliable services.

Find on the internet – We are living in the digital world known for its connectivity. Just look over search engines for the same, and you will be assayed with the information on hundreds of options available in your area. You just need to shortlist a few of the practical alternatives available in your area and research on the kind and quality of service they provide. Always focus on the companies that are nearby and easy to reach. Look for the customer reviews and further cross check from the localities for getting a better idea about their expertise.

Experience – Experience counts and a company having about 3-4 years of expertise in this field must be your choice. Also, they should have access to advanced tools to take care of the job. Only a tech-savvy company can provide a dependable solution to the problem.

License – Consider the licensed professionals as it is proof that they have received special training for the job. It also showcases their skills and areas of specialization.

Budget – It is one of the most important aspects to consider. Eventually, you cannot make a deal that sounds exorbitant to your pocket. Ask for the quotes from all the companies in your list and then make your decision.

The benefit of hiring a qualified professional for the job ensures a quick fix for your system and add a few more years to its life. You just need to do your homework before cracking the deal.

What are the Key Features of a Database Management System?

Every day the demand for a good database management system is increasing. The fact is that information is growing and expanding faster than ever. And this makes sense — all old records still need to be stored and saved, while new records are being added and updated daily. Even companies that five years ago had no use for a database management system are now struggling to even get a handle on the simplest information, as it relates to their customers.

All database management systems have one goal in mind — to take the information you enter into it, and store it effectively. Then, when you need to get that information back, you can access it quickly, without any problem or headaches.

Additionally, you want the feature of being able to access all of your information in one singular central location. What good is all your information going to be if it is scattered about on various disparate systems? If the accounting is on one computer, your inventory on another computer, and your sales information on a third computer, you will not be able to make the necessary snap decisions that are required in the business world.

Another feature many database management systems have is to give you the ability to make complex statistical and data analysis, so you can make the most accurate decision as quickly as possible, since time is money in business.

In addition to those features, another good feature of a database management system is its ability to stay secure. This is especially true, as it relates to hospitals. Most hospitals have very sensitive information about their patients, which could put them in legal problems if that information was accessed.

You want to make sure that you have proper security on your database management system, otherwise your information may be compromised. Nobody wants their competitors to get a get hold of their client list, and hospitals and psychiatrists, among others, have a duty to keep their information about their clients confidential.

Security can be enforced on each individual application that exists within a database management system, or it can be set up on the system itself. This will depend upon how many users are accessing the system, and how many applications are running on that system.

In conclusion, I’ve given you some of the basic features that make up a good database management system.